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THE IDEOLOGY

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A part product-focused, part male model photoshoot featuring scenes and subtle doings present in a realistic lifestyle of a modern, stylish man. Still and silent images, giving off a focused message that " Dressing the man" is beyond clothes alone. Elegance living can be seen in different perspectives, through the fine details in his put-together, the tinniest objects a person may own, the way of life he enjoys, and of course, also, the timepieces on his wrist.

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Creative Direction & Fashion Styling : Marie Lee

Photography : Sidney Teo

Fashion Assistant : Clara Tania

Grooming : Andrea Razali

Model : Pier L / Ave

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